manage product categories
set dozens of parameters for products (e.g. visibility, default categories, attached IVM, files, etc.)
set short and long descriptions, serial numbers, brands, manufacturers, suppliers, etc.
set attributes, properties, galleries
manage currencies, prices, VAT, stock, delivery information, etc.
assign similar products and accessories
configure custom cart fields, services, product counts in cart
set up SEO
manage reviews
manage filters, attributes and combination products
manage orders, payment gateways, shipping types, payment method
add discounts (using codes or for a specific group of customers)
set up emails and templates
monitor store performance
sell physical products, e.g. printed books
manage language versions and many other features